I’m sure you’ve already seen public utility vehicles sporting the yellow na yellow sticker of 91.5 Big Radio. And I bet, bawat bus, van, FX, jeepney and tricycle na nasakyan mo, more often than not, ay may 91.5 Big Radio sticker. Wanna know who’s the DJ behind all of these stickers parading all over the metro? I AM!
Manong driver of this FX requested for his unit to be adorned with 3 stickers. Pampaangas talaga ng PUV ang sticker namin.
Well, as you can see, ang pagiging DJ ay hindi lang natatapos sa pagsuot mo ng headphones at pagdada mo sa microphone. What I want everyone to know is that being a DJ may be a cool, fun and glamorous job, but it’s not all that. Being DJ is also about working hard. Real hard. And having been assigned as the head of the field promotions committee, I should know. From scheduling sticker campaigns to going out under the hot sun or on cold nights to getting your hands dirty sa pagdidikit ng stickers to liquidating all the expenses, lahat ng iyan ginagawa ko.
Nakaka-intimidate mang pakinggan ang tasks sa sticker campaigns, masaya rin naman siya actually kasi marami siyang napapa-realize sa akin. Doing sticker campaigns exposes me to a lot of things. It enables me to meet and interact with people - drivers, barkers, conductors, taxi personnel, vendors, etc. It helps me understand my audience more, thus, helping me formulate things to say that my audience can relate to. It makes the whole DJ experience real, knowing the fact that real people listen to you.
Clockwise from top left: 1) Yup, ako mismo ang nagdidikit ng stickers sa mga PUVs for more personal touch; 2) Posing with manong driver before I put the sticker sa taxi niya; 3) Ang daming FX! Lahat iyan dinikitan namin! 4) Presenting: The poging-poging 91.5 Big Radio visor; and 5) Presenting: The Big Baby (91.5 Big Radio small sticker)
Kaya sa tuwing nakakakita ako ng taxi o ‘di kaya FX na may 91.5 Big Radio sticker, I can’t help but smile. For it serves as a reminder na nagagawa ko nang maayos ang work ko as a DJ. The sweat and exhaustion are all sulit and worth it. Given that, who wouldn’t be sticker happy?